When you’re thinking about building a brand, do you ever think about the end game? Knowing your vision and why you need one? Today we’re going to break it all down.

 When we talk end game, what comes to mind? I mean, you know what you want your brand to do, but are you adding in ALL the things that you’ve ever dreamed about? If you haven’t, it’s time to wipe the windshield because vision matters.

That’s why it’s so important to have a vision statement. This is basically a one-liner that makes the purpose behind your brand crystal clear. It’s like looking into the future of where you want your brand and company to go. Your vision statement is designed to improve or change the world, your way. So, think big, and think ambitious. 

So, why does your brand really need a vision? 

Well, research has proven that companies who have a brand vision statement grow four times faster than other businesses. And that’s huge, right? That means the ideas associated with your brand help guide you into the future. Once things start moving, the vision supports your business strategy, helps you stand out from your competitors, helps you click with your customers, inspires your team, and it lays the foundation for any marketing programs you design, now and in the future. 

When you think about your brand vision, there are three key components to consider. You need to consider your brand values, your brand’s future, and your brand’s purpose. In fact, visions have five characteristics – a picture, a change, values, a map, and a challenge. That means you’re painting an ideal image of where your brand should be going.

So, your vision is the framework of your brand, right? And as you grow, will help get the right people on your team so as you’re building, you’re building upon your vision as well.

So here are three things you need to create an amazing brand vision statement:

1.    Why does your brand exist?

If you don’t know why you’re creating this brand, why would someone else know it? You need to know where you want to go in the future. You need to know where you want your brand to go in the future. That means your vision statement must be specific to your business, and it needs to focus on how you want to stand out and be different from your competitors, Also, you need to think about what you want to offer and how it can add value.

2.    Pinpoint your hopes and dreams

What are you hoping your brand will achieve? What kind of change or impact do you want to make?? And why do you feel so passionate about creating this brand? Why does it matter?  What benefits will your customers and clients receive when they use your products and services? All those things matter and they should all be tied to your hopes and your dreams of where you want this brand to go.

3.    You need to keep it simple
 Remember, less is more. You want to make your vision statement easy to identify, easy to understand, short, sweet, and succinct. Try and make it one sentence, but no more than two.

 When you’re working on your vision statement, when you’re working on your vision you need to really know your brand inside and out in order to create a strong vision statement. You need to know what you believe in. You need to know what you want your audience to see and what you want them to feel when they read it, and that’s very important. Connection, clarity, and authenticity is always key.

 And one of the most important things to remember is that you want to move the needle once you get this in place. That means that your vision lays the foundation for your mission. Your vision is your end game, and the mission is how you’re going to get there. Always, the goal is to progress to the end game, no matter how long it takes.