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Talk Like a Brand
Welcome to Talk Like a Brand, where your branding isn't bland and your message packs a punch! If your business is blending in when it should be standing out, it's time to turn up the heat. Hosted by Peachi Williams - Brand Voice Builder®, Brand Chef, and the secret sauce behind unforgettable brands - this podcast is your go-to kitchen for bold, bankable branding.
Each episode serves up the must-know ingredients of branding and business to help you create a brand that stands out, sticks, and speaks directly to your audience. No fluff or guesswork- just bite-sized, high-impact strategies to help you build with confidence and keep your brand sizzling. Whether you're a new entrepreneur, a creative refining your message, or a business owner ready to add more flavor to your strategy, Talk Like a Brand's here to help spice things up. So grab your coffee (or drink of choice), pull up a seat, and let's cook up something unforgettable!
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Talk Like a Brand
Ep. 31 - What's a Verbal Identity?
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What is a verbal identity?
Verbal identity – it’s one of those things that you don’t hear much about, but it’s an important part of your overall brand identity. So then what exactly is it? Your verbal identity helps you stand out. It helps you get noticed. It's the focused, distinct language you use within your brand. The words you use. If you haven’t noticed, businesses express their identity through the people that work for the brand and their consumers. We call that the tone.
You often hear about brand identity but most people don’t break it down into its three parts – the core, the verbal, and the visual. Today, we’re talking about verbal identity and if you’re building a brand, why it should be important to you.
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Keep stirring the pot, creating your flavor, and serving success!