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Talk Like a Brand
Welcome to Talk Like a Brand, where your branding isn't bland and your message packs a punch! If your business is blending in when it should be standing out, it's time to turn up the heat. Hosted by Peachi Williams - Brand Voice Builder®, Brand Chef, and the secret sauce behind unforgettable brands - this podcast is your go-to kitchen for bold, bankable branding.
Each episode serves up the must-know ingredients of branding and business to help you create a brand that stands out, sticks, and speaks directly to your audience. No fluff or guesswork- just bite-sized, high-impact strategies to help you build with confidence and keep your brand sizzling. Whether you're a new entrepreneur, a creative refining your message, or a business owner ready to add more flavor to your strategy, Talk Like a Brand's here to help spice things up. So grab your coffee (or drink of choice), pull up a seat, and let's cook up something unforgettable!
Subscribe now and join the kitchen of creativity!
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- Website: podcast.talklikeabrand.com
Episodes
90 episodes
Ep. 40 - Oops, You’ve Crossed the Line! The Joy of Business Boundaries
Setting boundaries is not just about saying no; it's about creating a focused and thriving business that aligns with your values and goals. By saying no to things outside your niche or expertise, you can direct your energy toward what truly mat...
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Ep. 39 - Content, Conversation, Connection: The Essential Ingredients of a Great Brand Story
With a focus on simplicity, memorability, and emotional connection, Peachi explains how storytelling can help capture attention and make a brand memorable in the minds of its audience, gain an advantage, and build trust and credibility in onlin...
Ep. 38 - From Bootstrapping to Branding: Cost-Effective Strategies for Entrepreneurs
If you're like many entrepreneurs bootstrapping their dreams, you constantly worry about breaking the bank. How are you going to gain traction while wondering about paying for the necessities you need to move the needle? In this episo...
Ep. 37 - Building a Brand That Feels Like a Friend
On this episode of Talk Like a Brand, we dive into the importance of having the right mindset when building a brand. We explore the idea of treating your brand like a friend and the benefits it can bring, such as personality, relatability, and ...
Ep. 36 - Gain Some Perspective in Your Business
Being a business owner can be hard, especially when you aren’t sure which way to go. One of the most important things to remember is that what you think is a loss could very well be changed to looking at it from a different perspective. Just be...
Ep. 35 - Brand Messaging? Yes, It's Important.
Have you ever considered why your messaging is so important? Does it really make a difference? There are tons of businesses that don’t understand how telling their brand story and speaking directly to their audience through their messaging help...
Ep. 34 - Do you use lead generation? Here's why you should.
If you’ve already got your business set up, one of the ways you get customers is through lead generation right? If you’re new to the game, lead generation is getting the people who are interested in your products and services through your sales...
Ep. 33 - How's your logo? Let's talk logo psychology.
Have you ever thought about how people create logos and what they mean? While it’s an entire psychology behind color, what about the shapes being used? Since your logo is one of the driving forces of your visual brand identity, it’s important t...
Ep. 32 - Brand Authority - Not a Want, But a NEED.
If you’re wondering how some brands get people to follow them, listen to whatever they say, and purchase whatever product they release, it’s because they have brand authority. Before you start building that authority, you must understand what i...
Ep. 31 - What's a Verbal Identity?
What is a verbal identity?Verbal identity – it’s one of those things that you don’t hear much about, but it’s an important part of your overall brand identity. So then what exactly is it? Your verbal identity helps you stand out. It help...
Ep. 30 - What type brand are you?
When you’re building a brand, the first thing you’re focused on is who you are, what you do and why it matters, right? You can’t build a strong brand when you’re confused about the type of brand you are because it pinpoints your audience and sh...
Ep. 29 - 6 Elements of Visual Branding
I often talk about the foundational side of branding, but once you've solidified that side, it's time to start focusing on the visual, or creative side. The things that make your brand memorable and marketing tactics come alive. Once you get to...
Ep. 28 - The Power of Intellectual Property
One of the worst things that could happen is finding out someone else is using your name or has copied your invention. As a business owner, you often hear about trademarks and why you should trademark a name or logo, but today I'm talking about...
Ep. 27 - Got a business idea? Make sure you VALIDATE it
You have an amazing idea and are ready to hit the ground running to make that dream come alive. While you’re excited and nervous about embarking on this journey, there are a few things to consider. If you think you’re ready to build a business,...
Ep. 26 - What Does Your Tech Stack Look Like?
As an entrepreneur or business owner, it’s no secret that the tech you use to connect with your audience can make or break you. Your tech stack is crucial to ensuring your workflows and methods of communicating are seamless. Today, I’m ta...
Ep. 25: Building Credibility with Case Studies
Businesses use various forms of information to reach their audiences like eBooks, videos, blogs, and podcasts, but have you ever thought about effectively using case studies? Case studies can help build credibility that stands out from the nois...
Ep. 24 - Is it Time to Rebrand?
Every single day as entrepreneurs get more into the branding process, they find out certain elements in their brand don’t align with their purpose, vision, mission, and other parts of their core. When this happens, it may be time to rebrand. Ho...
Ep. 23 - Finding Balance Between Brand and Business
As you’re building your brand, are there some days where your infrastructure feels off-balance? Like, you really don’t know what’s going on because there is too much going on? This happens, but what can you do about it? Today, we’re talking abo...
Ep. 22 - Going into business? Take the rose-colored glasses off.
if you've ever wondered how things are behind the scenes when building a business, I'm giving you all the dirt with no filter. It's not all bad, but knowing a few things before getting started can help you along the way. If you're an entreprene...
Ep. 21 - Planning with a Planner is Essential
Do you use a planner?Building a brand starts with proper planning but where do you keep those plans? Where do you write down those ideas and keep track of them? There’s a reason why planners are so popular. In fact, I might even say they...
Ep. 20 - Is Branding My Business Really that Important? Absolutely!
Branding, branding, branding, right? That’s all you hear people talking about, but what is it really? Branding is what you do to a brand – it’s the process of bringing your brand (or idea) to life. Of course, you want and need a brand identity,...
Ep. 19 - Why Your Brand Needs to SWOT
A brand is the biggest asset your company owns – and the most valuable. That means finding out all you can to properly position yourself counts. A SWOT analysis is the quickest way to see where you stand. In this episode, we talk about the reas...
Ep. 18 - Pushing the Live Button with Doriel Larrier
We all know that content is king and video is supreme. Although we know this to be true, it is hard for a lot of entrepreneurs to go live. In this episode, we're speaking with Doriel Larrier about her her mission to help others 'Push the Live B...
Ep. 17 - Yes, You Must Plan for Your Brand
Many people hear the word brand and immediately think of a product or service, but a brand is much more than that. Your brand conveys who you are, what you stand for, the value you bring, engagement, and more. In this episode, we talk all about...